About Jenn Dice

Jenn Dice has been a leader for bikes, the outdoor industry, women’s initiatives and public lands and conservation efforts for nearly two decades. Growing up cycling in South Dakota and falling in love with mountain biking upon moving to Colorado, Jenn’s love of bicycling is the rocket fuel that powers her work in making biking better for everyone. Her “why” is to bring people together through the power of the bicycle. An avid endurance mountain biker, Jenn has completed the Leadville Trail 100 14 times and was the first woman to mountain bike down Mount Kilimanjaro. Prior to joining PeopleForBikes in 2013, Jenn led the government relations/policy charge at the International Mountain Bicycling Association, which landed her in the Mountain Bike Hall of Fame and on Outside Magazine’s “Power List,” a catalogue of the 25 most influential people working in the outdoor industry. Jenn draws on nearly two decades of professional experience and a vast bike industry and advocacy network. Right now, Jenn is working to position bikes both federally and locally as an essential and prominent part of COVID recovery and beyond. She believes that bikes are a solution to many of the problem’s communities face – mobility, climate, equity, public health, economic development and more.