Geof Rochester runs GRC Advising, a social purpose marketing firm guiding for profits and non-profits on optimizing their messaging and strategy. Prior to that he was Managing Director and Chief Marketing Officer of the Nature Conservancy where he was responsible for steering the organization’s marketing, membership and visibility strategies. Geof has a deep and varied marketing background which includes positions as Executive Vice President for Marketing at World Wrestling Entertainment and Senior Vice President for Marketing at Showtime Networks. He has also held positions at Comcast Communications, Radisson Hotels International and Proctor and Gamble. Born in Barbados, Geof is a graduate of Georgetown University, and received his M.B.A. from the Wharton School of the University of Pennsylvania.